Brand Identity + Digital Copywriting

The Administration

In an age of automated nonsense, talent agency The Administration still sees you as a real human being worth an honest conversation. I had the joy of working on this brand identity project with the magnificent minds at Sockeye.

I led voice development, manifesto, and web copy – and wrote one of my silliest, truest headlines ever: People hiring people for other people. When you’re right, you’re right!